WHAT ARE BEACONS AND HOW BEACONS TECHNOLOGY WORKS

Parangat Technologies
3 min readJan 14, 2021

Cost-efficient, easy to install, and easy to use, beacons are one of the most popular ways to engage consumers in retail and marketing industries. If you are not aware of what beacon is and looking to implement beacon technologies to your business, our guide offers all the knowledge you need to know about beacon and how it works? But before we know How beacons technology works, let’s understand What Are beacons?

What are beacons?

Beacon is a small Bluetooth radio transmitter. Each beacon has a specific number and letter ID and is transmitted several times a second by Bluetooth. Beacons are basic devices composed of just three parts: battery, CPU, and radio. In short Beacon, technologies spawned several startups. In comparison to other emerging technology, such as augmented and virtual reality, beacons are easy and cost-efficient. In addition, they have developed innovative ways for consumers to connect in an uninterrupted manner. This has culminated in many established supermarket firms picking up beacons easily and taking advantage of them.

How does Beacons Technology work?

If a user passes an area in which a positioning system or IoT network of beacons is established. The closest beacon sends the code and a message to its mobile device The alert would then show up with a third-party or advertised moving app as a reminder on a user’s mobile device.

The 3 things needed for the beacon-system to work are

  • At least one more beacon device
  • Mobile app
  • User’s permission

The offerings for beacon technologies typically consist of a production software kit (SDK), applications for back end control, and beacon systems. So if the beacons are part of a broad IoT network that contains other gadgets you will need tech engineering to set up the positioning system.

Your users will determine if they receive beacon alerts to use your positioning system with respect to their authorization. Beacon solutions only work for a smartphone and mobile app, meaning that users have to turn Bluetooth off. Many people use their smartphones without actively maintaining Bluetooth.

To conquer this challenge, you should ask your users to get the best experience on Bluetooth, by turning their device on. Or you can inspire your users by telling them about the beacon-based device placement, introducing it as an innovative approach, and describing what advantages it has for them.

Where do mobile apps come in?

Here is the aspect of the equation we as a user don’t think much. If you’ve already looked at your mobile device’s “Settings” you must have found that you may get your Bluetooth set to “On” or ``Off.” If you set your Bluetooth to On,” in this situation, your device can receive alerts transmitted on other smartphones and beacons.

If Bluetooth is On,” your applications will receive the Specific ID of your beacon while you are far away from a beacon. For those who have privacy issues, it’s crucial to note that beacons don’t follow you, they all transmit signals between points (kind of like two tin cans with a string tied between them, but with a bit more sophistication). Currently, whether you’re an iPhone or Android user, you might already be influenced every day by phones as you connect with your devices. For example, say that you open your Starbucks app to purchase coffee before your arrival in the store, your phone senses the location of the beacon and now the app can know how to deliver new discounts or promotions for the season. Imagine that each time you try to discover a fantastic new morning bargain, you have to go to the app homepage. This would be such an annoyance! But this is just one way to build a positive, more personalized user experience for beacons.

Recently beacons have found a place in a different industry from Retail to healthcare, real estate, education, travel, etc. The advancement of beacons has offered great demand in mobile application development.

So if you are looking for an app development company in new jersey, Parangat technologies help you to get developed your dream app.

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Parangat Technologies

Parangat Technologies is a fast growing mobile app development company. https://www.parangat.com/